At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
The content is targeted at the beginner- to comfortable small-business or nonprofit marketer who is looking to add or gain more comfort and success with event promotion and online registration. They could be a small business or organization who hasn’t done events before and is trying to get a sense of what’s involved. They could already be running events of their own, and want to learn some best practices around the topics of promotion and registration.
This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events.
Core concepts introduced include:
- Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
- Promoting the event (with a sample promotional schedule and activities)
- Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
- Post-event actions, including review of stats and social activity and sending out a survey
- Summary section includes checklists for following as well as review of presentation concepts.
NOTE: this presentation is NOT intended to provide specific event-planning or logistics training or education. This will NOT answer questions about venue selection, planning a menu, choosing decorations, setting up entertainment, running a silent auction, managing 3rd-party vendors that help an event to run.